EFFECTIVE MARKETING – AIM FOR HIGHEST PRICE

• Set The Correct Price – Don’t overthink this. As your real estate professionals, Team Sadler Realtors will have analyzed the market for what price your home will sell, in it’s current condition, in today’s real estate market.

• Get Your Home In Showing Condition – Homes that sell are homes that are well kept and look like they are for sale. Utilizing our resources, we can help you with tasks that are overwhelming & daunting and with your cooperation, we will have your home in showing condition BEFORE the first customer arrives.

• Use All Marketing Avenues – We are tech savvy, well-connected, well respected Realtors. Our reputation, our contacts, and our non-traditional – combined with old school, integrated marketing system will help to expose your home to people across the world.

 Core Marketing Components – From Team Sadler Realtors

• Mobile Search Marketing: All listings are claimed and given maximum exposure for location-based property search “APPs” like those found at Trulia, Zillow and Smarter Agent.

• On Site Marketing: with professionally prepared print pieces, photography and video.

• Email/Database Marketing: to peers and qualified buyers

• High-powered Word of Mouth Marketing:  using the social networking

• Vigorous Online Presence: via www.teamsadler.com website and blog. The Team Sadler real estate website was built for maximum web penetration all with one laser-focused mission in mind, to sell your home, highrise, your condo, lot or property for maximum fair market value and sell it as quickly as possible.

One of the most important elements of marketing your home effectively is setting the price right`. Set the price too high, and you won’t get any offers and your home will take too long to sell. Set it too low and you cheat yourself by not getting your home’s full, fair value. As experts in the Houston and surrounding area real estate market, we evaluate and analyze the market as well as set local area home prices every single day. Your Team Sadler agent will work with you closely to assure that everything possible is utilized and put into place to get the highest price possible, in the time frame you need.

The condition and appearance of your home are also critical factors in getting the best price for your home. A Team Sadler Realtors agent will personally walk through your home with you and advise you of what you can do to properly stage your home most effectively. Some areas are much more important and more likely to pay off than others! Often, home-buyers are motivated by emotional responses as much or more than financial issues. There are usually things that your real estate agent can point out to you that are easy and inexpensive, yet go a long way toward triggering those “must buy – must have” emotions.

As your real estate professionals, we will negotiate furiously on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity. Most people have almost no experience in these negotiations. After all, how often do you buy or sell a new house? We are comfortable and confident in negotiating for our clients, it is part of our job we do it every day. As top real estate professionals, negotiating on behalf of our clients to get best terms and sold at the best price possible is simply part of our job and we love it.

Marketing alone will not get a property sold, the property must be priced right to peek the interest of potential buyers. If it seems your property is not getting the attention you thought it would and you are not receiving any offer, then it would be a good idea to have a conversation with your real estate agent and discuss lowing the sale price or other options that may be available.

REAL ESTATE IS LOCAL – BUT NOW MORE and MORE HOME-BUYERS ARE NOT. OUR MARKETING IS DESIGNED TO CAPTURE THE MOST EXPOSURE FOR YOUR PROPERTY IN THE SHORTEST AMOUNT OF TIME.

PROFESSIONAL MARKETING PROGRAM:

PROFESSIONAL HIGH-END PHOTOGRAPHY – All of our clients homes are photographed by a professional photographer that specializes in residential photography. The photographers we hire are much more knowledgeable and experienced, therefore more expensive than other options available on the market. Based on our experience, the quality of the photography has a profound impact on the quality of the photos we place online, as well as the photos we place in our professional brochures and newspaper ads that we run for each home. First impressions – most likely the first time a potential home-buyer will see your home will be when looking at photos online, it is important that your home sparks emotion and wonder to the viewer. As with all of our marketing, we absorb the cost of the photography.

Photos will determine whether the potential home-buyer will take the next step and schedule a showing.

IMAGES ARE CAPTURED AT DUSK – early evening when those magic moments appear with stunning light between the night and day. Twilight photography is excellent for showcasing exterior and interior views, emphasizing the rich colors and dramatic shades of light. Sometimes the photographer will water down the concrete and other areas which creates a beautiful effect, therefore be sure water hoses are made available to the photographer. Not all homes will be candidates for twilight photography.

FULL SCREEN VIRTUAL TOURS  – a complete view of an interior or an exterior aspect of a property utilizing video. With the popularity of social media and video distribution sites, over 94% of home-buyers include the internet in their home search process. Video Virtual Tours give potential buyers an online interactive experience, almost the same as if they were physically immersed in the environment. It’s a great way for a home-buyer to begin their search for a home and equally beneficial to a seller as another way to market and showcase their home. Not all homes will be candidates for virtual tour videos and must qualify. As with all of our marketing, we absorb the cost of the professional videographer. Talk to your Team Sadler Realtor for guidance and ideas about the right style of photography for your home and whether or not video suits the needs of your home.

FULL COLOR MULTI-PAGE LISTING BROCHURES – Our clients receive full-color, professionally-designed and printed, multi- page brochures. The number of pages within the brochure will vary based on the anticipated sales price of the house: In order for your property to qualify for this particular type video – sales price must exceed anticipated $450,000

1. Preparing Your Home

Team Sadler Realtors will provide specific guidance on what you should do prior to placing your home on the market. Properly preparing and staging your home before showing it to potential home-buyers will help the home sell itself. The ultimate goal is to get your home in the best condition possible in order to command a premium price.

2. Pre-Listing Preparation

Team Sadler Realtors will be a major resource providing recommendations for some of the best service providers, escrow service, property inspection companies, termite inspection companies, home warranty companies, etc..

3. Multiple Listing Service (MLS)

Team Sadler Realtors will register your property in the Multiple Listing Service database, making it available to over 10,0000 agents in Harris and Fort Bend Counties alone.

4. Featured Properties Online

Team Sadler Realtors will advertise your home 24 hours per day, 7 days per week, world-wide on my web site. Click here to see Homes For Sale.

Team Sadler Realtors will also feature your home on the Keller Williams Web Site, the multiple listing service web site and typically about twelve third party listing service websites

5. Magazines

Team Sadler Realtors regularly advertise our listings. Depending upon the price and location of your home, it may be featured in certain periodicals

The idea is to make the best possible impression and to provide specific information regarding your property so that after a home-buyer has viewed dozens of homes, your home will be the one to stand out in the buyer’s mind.

6. Electronic Lock Box

Team Sadler Realtors will provide a state-of-the-art security Supra Electronic Lock Box while ensuring your home is accessible to agents to show to their buyers. This electronic lock box allows us to find out which Realtors have accessed your home while showing potential home-buyers. Statistics show that using a lock box increases the number of buyer showings by 40% due to the easy access and convenience for another Realtor to show your home.

7. Team Sadler Realtors

Team Sadler Realtors will deliver details about your property to other successful real estate local agents as well as our own agents in our office within 24 hours of taking the listing. These agents are working with and guiding buyers who are searching for just the right property. Many of our listings are sold by agents in our own office.

8. Signage

The distinctive “For Sale” signs create more buyer interest than any other advertising medium we use. Because we maintain a presence and we network in the area, our signs generate numerous buyer calls. Because home-buyers are familiar with our well branded signs that easy to recognize and remember – more home-buyers call Team Sadler Realtors.

9. Informative Binder About Your Home

Not all agents will be as knowledgeable about your home and the neighborhood as your Team Sadler Realtors agent. Therefore, your Team Sadler agent will put together a book to be left in your house which will answer most home-buyers questions about your home, the community facilities, schools, local businesses and the surrounding area. The objective is to provide the home-buyers with all the information up-front to make the decision to purchase your home easier.

10. Homes For Sale – Newspaper

As a new listing, your home will be featured in the most appropriate newspapers.  These have proven to generate the best buyer response.

11. Top Real Estate Agents

More than half of all homes in the Houston and surrounding areas are sold by the top agents – we make it a point to network with these agents on a regular basis and we will promote your home every opportunity that presents itself.  Team Sadler will email details on your home directly to each of those real estate agents.

Team Sadler Realtors will review which other agents work in the area and email them specific information about the home we have for sale and remind them about the special features of our house.

12. Broker Open House

Soon after your home is listed, your Team Sadler Realtors agent will hold it open for all agents, unless our seller specifies that they do not want open houses held on their home. In addition to creating broker interest in your property, this will also reduce the number of agents who come days later to preview your home. Refreshments may be served or a gift card or cash drawing may be offered to increase attendance.

Team Sadler Realtors will personally brief brokers and agents on the key features of your property at local broker meetings. We are active members of various Houston and surrounding area Realtor associations.

13. Local Targeted Marketing

Team Sadler Realtors mails information on new listings to selected neighborhoods. Typically, move-up buyers purchase a home which costs 50% more than their current home. Team Sadler will target information about your home to specific areas where qualified buyers are likely to reside.

14. Personal Contacts

Every week, your Team Sadler Realtors agent will email information on listings to a selected list of people who are in the market place. This includes many potential home-buyers, previous customers, and others our data base and our personal sphere of influence.

15. Neighborhood Involvement

In 8-10% of all home sales, the home-buyer knows someone who lives within two blocks of the house that he or she will buy. Team Sadler will create interest and mail out about the sale of your home in the surrounding neighborhood.(Just Listed and Just Sold Post Cards as well as other marketing that will mention the sale of your home)

16. Public Open House

As often as possible, your house will be held open to the public by a Team Sadler Realtors agent to attract prospective buyers.

17. Referral Networks

Team Sadler Realtors are members of and has access to referral programs that work on a referral basis with other real estate professionals and we market to these members.

18. Special Promotions

Team Sadler Realtors will employ as many unique marketing methods as necessary to get your home sold. Examples might be gift cards, cash drawings, a day at the spa giveaways, to inspire showings, or we may hold broker luncheons to capture more agent attention.

19. Follow-Up / Other Agents

Team Sadler Realtors will contact the agents who have shown your property as a follow-up and to determine the level of buyer interest and to provide additional information for the prospective buyers as required.We want to keep your property at the front of the potential home-buyers mind.

20. Status Reports

Team Sadler Realtors will give you regular emailed, written or verbal reports to include actions taken, actions needed, current and planned advertising, feedback and comments left from potential home-buyers and agents who have visited your home, and changes in the market conditions that may affect the sale of your home. Communication is paramount between real estate professional and the client.

21. Real Estate Professional & The Seller

The process of selling a home is a team effort between both seller and real estate professional. Our job is to interpret the real estate market and provide our client with information about the market – enabling you to make well informed decisions. It is our job is to market your home while it is the clients job is to set the price. Last, your Team Sadler Realtors agent will take great pride in seeing the finalization of the sale on closing day and knowing the funds have hit the sellers bank account.

22. Professional Photos

Team Sadler Realtors will provide professional photographer to take photos of your home at our expense. The photos will highlight any special features your home has to offer and allow viewers to see your home at its best.

23. We Will Market Your Home Globally

List your property on a global platform to be seen by agents all over the world allowing your listing to be read in many different languages.

The sale of what is most likely your largest investment – your home – is a responsibility Team Sadler Realtors takes very seriously. Our personalized, individual marketing plans are designed to give your property the worldwide exposure it deserves and combined with our financial expertise, we ensure you a successful outcome and smooth closing. Team Sadler Realtors is your most important resource.

We’d love to talk more….  so give us a call at (713 ) 628-4487 or complete the form below.